Meta tags (Title and Description) influence how your site appears in search results and how many people will click through to your website. They will have an impact on your traffic and engagement rates, which can have an impact on your SEO and rankings. Meta tags are an essential component of an effective SEO strategy.
For example...
Which of the following Google search results do you find more appealing?
Which of these links do you think is most likely to be clicked and why?
The first one is most likely to be clicked on and visited because:
1- It has more options and the offer is clear.
2- The title does not only include text but also contains numbers and other symbols that can be eye-catching.
3- The Description is very informative.