palestine flag
We need your kind support
Businesses in Palestine are currently impacted by the war and require your support.

The importance of a UTM short code for digital marketing

November 29, 2023
8 mins read
The importance of a UTM short code for digital marketing

A UTM short code is a piece of text appended to the end of a URL that is used to track the metrics and performance of a specific digital marketing campaign. 
For each short link, you can specify custom parameters and UTM. These custom parameters will be added to the long link automatically.

For example...

If you shorten and add utm_source = email when a user clicks on the short link, the final URL will be

UTM shortcodes types

UTM parameters are classified into five types. You can add five different types of UTM parameters to your Links to help you track traffic.

1. utm_source

This tag identifies the source of your traffic (for example, Facebook, a search engine, and so on). For example, if the user arrived at your website via a Google search engine result, the tag would be: utm_source=google

2. utm_medium

This UTM code specifies the medium, such as CPC or newsletter. If your source is Facebook, you could use the label "social" to indicate that the traffic came from there. In this case, the tag would look something like this: utm_medium=social

3. utm_campaign

This parameter specifies the campaign to which the URL belongs. This could be an identifier, such as "launch02015" or "website-redesign." Example: utm_campaign=website-redesign

4. utm_content

This is where things start to get really specific. If you have two different calls to action in the same piece of content, for example, you can use this tag to tell your analytics tool which one is more effective. Here is an example of a Glassdoor email with multiple CTAs.

5. utm_term

This UTM parameter is critical for determining the keywords that drive clicks through a paid search campaign.

How to create a UTM shortcode for links?

1- Create an account with Showrtner, and log into your dashboard.

2- Copy the link that you want to add a UTM short-code to and paste it into the URL shortener field. 

3- Click the Customize button.

4- Select #Parameters from the drop-down menu.

5- Type either one of these UTM shortcodes in the Parameter Name field 

  • utm_source
  • utm_term
  • utm_content
  • utm_campaign
  • utm_medium

Give it a name in the Parameter Value field.

6- Click shorten


how to create a utm shortcode for short urls


Keep reading

More posts from our blog

How to add a custom name aliases to a link
By showrtner December 29, 2023
To add a custom name aliases you need to create an account at showrtner1- Log into your dashboard2- copy your long link and paste it into the URL...
Read more
40% discount on digitalocean, google cloud, amazon web services.
By showrtner December 23, 2023
Why Cloudways?Cloudways manages your web hosting with the largest cloud hosting provider on the market. You will be able to upgrade or downgrade your...
Read more
Support for Palestine businesses
By showrtner December 15, 2023
In these difficult times, Palestine and its businesses require your support.As a Palestinian online company based in Palestine, we appeal to the free...
Read more